Beyonce’s “House of Dereon” clothing was launched in 2006 as a prêt-a-porter fashion line. The inspiration for the brand name is Agnz Deron, mother of Tina and grand mother of Beyonce and Solange. Solange Knowles is the official spokes model for the clothing line.
The latest fashion line by the House of Dereon is “Dereon”, it is being launched to conincide with the Valentines day in Brazil, which is on June 12. The range intends to make women look powerful by including bandage dresses and tailored blazers with embroidered detail. Beyonce says that “the collection was inspired by the theme of the warrior goddesses, as sexy, yet empowered woman. Collection is sold with the tagline “Couture. Kick Soul” as it represents the spirits of three generations of Knowles women.