An iPhone that almost triples its price
You may naively think that if you go to an Apple Store and get a 512 GB iPhone 12 Pro Max you will be taking the most expensive iPhone in the world. The 1,609 euros it costs is not exactly a low figure, but you will be very wrong if you go with that thought. This same device is officially marketed at a price that almost involves paying for three models at Apple and is the one sold by the London company Gold genius, a renowned jewelry brand popular for customizing devices like these.
The device that you can see in the video, is 24 karat gold plated and if you want to get hold of him you will have to pay a whopping 4.251 euros. But hey, it has advantages such as free shipping (it would only be missing) and it has the particularity of offering a lifetime guarantee. It is not the only one for sale for this price or with a different aesthetic than the official Apple, since we can find it with platinum finishes, with pink colors and other ornaments that make a clear difference with respect to the original model.
But, How else is it different from a normal iPhone? Well, in nothing else other than its own particular aesthetic. It is the same 512 GB iPhone 12 Pro Max that Apple currently sells, with the same A14 Bionic processor, triple camera and LiDAR sensor or the latest iOS updates available. Of course, the packaging is another difference, since it comes in a neat leather case in which the protection of the device is also guaranteed during transport thanks to its padded interior made to measure for the terminal.
There are really other customizations that could exceed the price of this device, but if we only take into account those that are already sold in this way, this is the most expensive today. Obviously it does not have the focus on the general public, since it is not an acceptable price for everyone. If you like jewelry products, you have money to spare and you want to have the latest from the apple brand in telephony, you will be in luck with this product. In any other case, which is where the majority of us are, we have no choice but to observe with curiosity this type of sales that are made in this type of company.
As an added fact to this curiosity, the brand is not only currently selling iPhone 12 Pro Max models in 512 GB with these finishes, but it is possible to choose other capacities and opt for other models such as the 6.1-inch iPhone 12 Pro, iPhone 12 or iPhone 12 mini. They also have Apple Watch Series 6 with finishes and straps to match in their gold covers, as well as previous generations of iPhones.