Lexus Heats Up the Summer in Partnership with Beyoncé’s RENAISSANCE WORLD TOUR and the BeyGOOD Foundation
Lexus hits the road with Beyoncé’s RENAISSANCE WORLD TOUR in conjunction with her BeyGOOD Foundation as the exclusive automotive partner for the US leg of the tour. The leading luxury car brand will support the superstar’s nonprofit organization with a donation to help minority-owned small businesses.
Lexus will partner with the BeyGOOD Foundation and its Black Parade Route to help small business owners who have been impacted by economic inequality through various grant opportunities and/or sustainability support services. Lexus’ donation furthers BeyGOOD’s commitment by providing an additional $10,000 each to two grant recipients in all tour cities.
“Lexus is honored to be a part of Beyoncé’s RENAISSANCE WORLD TOUR and contribute to the BeyGOOD Foundation’s mission of focused economic equality,” said Mia Phillips, Lexus Senior Manager of Advertising and Media. “We are confident that this collaboration will have a significant impact on entrepreneurs in each city we visit.”
The Beyoncé Knowles-Carter BeyGOOD Foundation launched the Black Parade Route in 2020 as an initiative to expand and promote African-American-owned small businesses and businesses. Carter pledged $1 million to support small businesses in ten cities in the United States, as well as regions in the United Kingdom. Throughout the RENAISSANCE WORLD TOUR, luncheons celebrating the business impact of grant recipients will be held in Chicago, New York, Charlotte, N.C., Atlanta, Los Angeles, Houston, and New Orleans.
“I am happy that Lexus has pledged its support to small business owners nationwide through the BeyGOOD Black Parade Route,” said Ivy McGregor, Executive Director of the BeyGOOD Foundation. “This alignment supports entrepreneurs, families, and communities at large. We believe that everyone has a right to economic equity.”
Paying homage to the tour’s sponsorship and amplifying the rich, futuristic feel of the tour elements, Lexus created a one-of-a-kind LC 500 that includes a premium chrome exterior and jewel accents on the door mirrors, headlights, wheel center caps, and license plate frame. The vehicle will accompany the RENAISSANCE WORLD TOUR in multiple cities and will be on display in an interactive Lexus exhibit at the venue that will allow concertgoers to engage with the brand through a photobooth featuring virtual iconography of the tour set and an entertaining karaoke booth.
The RENAISSANCE WORLD TOUR U.S. It began in Philadelphia on July 12 and will end in Kansas City, Missouri on October 1.
