Anderson Cooper Stunned by ‘Weirdest Promo’ for Melania Trump’s New Book: ‘Never Seen That Before’

Anderson Cooper struggled to maintain his composure on Thursday night after being visibly surprised by an unconventional promo video for Melania Trump’s upcoming book. During a segment on Anderson Cooper 360, the host reacted to the black-and-white video with a mixture of astonishment and humor, calling it the “weirdest promo” he had ever seen.

“Sorry, it’s the first time I’ve seen that – that’s the weirdest promo I’ve ever seen – like the lighting,” Cooper said, appearing visibly unsettled. He then added, “Sorry, I’ve written four books, I’ve never seen a promo like that. Wow.” His reaction quickly went viral, with viewers picking up on the awkward moment.

After regaining his composure, Cooper tried to move past his initial surprise. “I’ve recovered my shock,” he quipped, before introducing the panelists scheduled for the segment. However, the oddity of the video lingered, as Cooper continued to remark on its uniqueness.

The promo video was for the former first lady’s book titled Melania, set for release on October 8. In the video, Melania Trump voices her support for abortion rights, a notable position as her husband, Donald Trump, appointed three Supreme Court justices who voted to overturn Roe v. Wade. The timing of the video has raised eyebrows as it comes just weeks before the 2024 presidential election, in which abortion rights remain a key issue.

Fellow CNN host Kaitlan Collins weighed in on the significance of the video’s timing during her conversation with Cooper. She suggested that the release of the promo just a month before Election Day was a calculated move to boost book sales. “I think she has this book, she’s been doing a series of videos like this – maybe none as dramatic as this one – but it’s coming out in a few days, and she very clearly wants to be able to sell copies to have this book be a bestseller,” Collins explained.

Collins also emphasized Melania Trump’s strategic approach, noting, “She knows what will make news and what will get headlines.” Cooper ended the discussion with a final quip about the promo, still visibly bemused by its unconventional style.

“It’s fascinating, I’ve never seen that before,” he said. “I usually just do it on the camera phone.” The unusual promo has certainly garnered attention, adding to the anticipation surrounding the release of Melania as the former first lady steps back into the spotlight.