Louis Vuitton has made its first foray into the audio space with the launch of its podcast series titled “Louis Vuitton [Extended].” Hosted by renowned journalist and fashion filmmaker Loïc Prigent, the podcast promises to offer listeners a unique glimpse into the world of Louis Vuitton, exploring its cultural milestones and creative ventures.
Scheduled to release two episodes each month, with durations ranging from 20 to 40 minutes, the podcast will cover a wide array of topics related to the iconic brand’s universe. From its rich heritage and involvement in various arts to its bold collaborations across different fields, the episodes aim to provide a deep dive into the Maison’s multifaceted identity.
The series kicks off with an engaging episode featuring Pharrell Williams, who discusses his experiences and vision as the new Men’s Creative Director for Louis Vuitton. Future episodes are set to include in-depth discussions with Pierre-Louis Vuitton on the brand’s history, exclusive interviews with notable figures like architect Frank Gehry, and insights from personalities in diverse domains such as curator Sarah Andelman and champion fencer Enzo Lefort.
This move by Louis Vuitton reflects a broader trend among fashion brands seeking innovative ways to connect with their audiences. As the fashion industry embraces new media, brands are finding that podcasts offer a platform for storytelling that can enhance customer engagement and strengthen brand loyalty. This trend is visible at major events like the Cannes Film Festival, where Saint Laurent is set to present three films, and Milan Design Week, which sees participation from fashion houses like Gucci, Bottega Veneta, Loro Piana, and Armani Casa, all showcasing their creative links to the design world.