Berger Paints have an existence in Pakistan since six decades back when it set up its manufacturing facility in Karachi in 1955. With the brand becoming a name that reflected customer care, there was a demand for more and in 2006 a state of the art manufacturing facility was set up in Lahore.
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The product portfolio of Berger Paints consists of Decorative Products, Automotive Paints, Vehicle Refinishes, Industrial Finishes, Powder Coatings, Protective Coatings, Government & Marine Coatings, Road Safety, construction chemicals and adhesives. This wide range has proved to be an enabler and given Berger considerable edge over its competitors.
Another factor that has brought success in terms of customer satisfaction is the quality trait pursued passionately by Berger. This has served as a driving force in making Berger brand name always getting associated with premium quality. Most impressive is the capacity of Berger to have come up with a most comprehensive product range for various paint market segments at different price points. Berger has earned the admiration and trust of customers by virtue of its superior technology, product quality and a very high level of customized services.
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Berger has entered into a number of technical collaboration arrangements with leading international manufacturers. These include the largest paint company in Japan, which enables Berger to develop Automotive, Vehicle Refinishes and Industrial Paints conforming to international standards; a Japanese chemical company, for Bumper Paints; PCS Powders, UK for Powder Coatings; DPI Sendirian Berhad, Malaysia for Road & Runway Markings; Cerachem for Construction Chemicals and Asian Paints for Decorative Paints. Recently, Berger acquired distribution rights of DuPont for Pakistan’s vehicle refinish paint segment.
Berger is also operating Resin manufacturing facility at its Lahore factory. The resin plant has high production capacity and has enabled Berger to meet its entire resin needs for the manufacturing of a wide range of quality paints. Berger was the first paint company in Pakistan to set up its own resin production facility.
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The company has regional offices in Karachi, Lahore, Islamabad and Territorial Offices in Gujranwala, Multan, Faisalabad, Peshawar and Hyderabad. A large team of sales personnel and a wide network of dealers and distributors serve customers in all urban centers across the country.