Leonardo DiCaprio’s venture into eco-friendly fashion has encountered turbulence as his vegan trainer brand, Wild Loci, reports significant financial losses amid accusations of eco-hypocrisy.
The Hollywood star, known for his $300 million fortune, invested in Wild Loci as scrutiny over his luxurious lifestyle juxtaposed with his climate change activism intensified. The UK-based company specializes in crafting vegan trainers from recycled bamboo, foam, and rubber, incorporating 20 plastic bottles into each pair, reported Daily Mail.
Available in various designs and sizes, these sustainable shoes retail between £120 to £170 ($155 – $220). However, according to filings at Companies House, the eco-friendly trainer brand incurred a loss of £2,700,454 ($3,479,440) by April 2023, compared to a £966,809 ($1,245,796) loss reported the previous year.
Known for his vocal stance on environmental issues, DiCaprio has described climate change as “the most urgent threat facing our entire species.” He holds board positions with prominent environmental organizations, including the World Wildlife Fund and Natural Resources Defense Council, reflecting his deep-seated dedication to global conservation efforts.
Reports suggest he has allocated £75 million ($97 million) from his substantial wealth towards safeguarding endangered species and protecting land from development. Despite these efforts, the financial struggles of Wild Loci have cast a shadow on DiCaprio’s eco-friendly aspirations, drawing criticism from those who view his luxurious lifestyle as contradictory to his environmental advocacy.
As the brand navigates these challenges, the spotlight remains on DiCaprio’s ability to balance his high-profile lifestyle with his commitment to sustainability and conservation.