Meghan Markle’s latest venture into the lifestyle market hit a major snag this week, prompting her team to issue an apology to disappointed customers following an unexpected marketing blunder. The Duchess of Sussex launched her much-anticipated lifestyle product line last week, and the initial response was overwhelming.
Products—most notably her Limited-Edition Honey—sold out within minutes. However, due to a website glitch, some customers were able to purchase items that had already gone out of stock, leading to confusion and frustration among buyers.
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In response, Markle’s team sent an apologetic email to affected customers, acknowledging the mistake and offering a conciliatory gesture. “The excitement created a volume of traffic on the site that even we couldn’t have anticipated (with everything selling out in an hour),” the email explained.
“The orders were happening so quickly that the backend of the site didn’t have a chance to keep up. The Limited-Edition Honey that you purchased was, unfortunately, already sold out.”
To make amends, the company pledged to restock the sold-out items and offered customers a gift of their choosing. “We are working on replenishing inventory and will gladly send you an item of your choosing to thank you for your understanding,” the message read.
The email also included a personal note from Meghan Markle herself, offering a more heartfelt apology for the oversight. “Dear friend, My goodness, what a whirlwind this week has been! Thank you so much for the support. It really means so much to me,” she wrote, as seen in screenshots shared by customers on social media.
“I was so sorry to hear about what happened with your order, and that due to overselling, we are not able to get you the Limited-Edition Honey. Please know the team worked very hard in every department, and felt just as sad when we learned what had happened,” added Markle, 43, best known for her role on the TV series Suits before marrying Prince Harry.
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The launch, while generating major buzz, also highlighted growing pains for the Duchess’s brand as it transitions from high-profile marketing into the world of e-commerce. Though many customers expressed disappointment, some also praised Markle’s team for responding quickly and personally.
With restocks on the horizon and increased attention on her brand, Meghan Markle will have the opportunity to turn this PR hiccup into a customer loyalty win—if her team can deliver the goods next time.
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