Kim Kardashian’s latest social media post has fans speculating about a possible Kanye West reference in her new collaboration with Nike. The SKIMS founder took to her platforms on Tuesday, February 18, to reveal an upcoming partnership between her brand and the sportswear giant.
She wrote in the caption, “Introducing NikeSKIMS. A new brand coming this spring for the body-obsessed. Designed to sculpt and engineered to perform.” NikeSKIMS is set to feature a range of training apparel, footwear, and accessories designed for women of all ages.
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Kardashian’s announcement immediately piqued fans’ curiosity, leading to a flurry of reactions in the comments section. One user commented, “Kanye bout to have a field day.” Another added, “Good to see a West back in Nike. Nature is healing.”
A third fan praised her move, writing, “You just keep winning.” Meanwhile, another echoed the sentiment, repeating, “Good to see a West back in Nike. Nature is healing.” For those unfamiliar, Kanye West previously severed ties with Nike in 2014 after disputes over royalties.
The split led him to sign a lucrative deal with Adidas, where he launched the Yeezy brand. During an exclusive interview with Angie Martinez at the time, West reflected on his decision: “The old me, without a daughter, would have taken the Nike deal because I just love Nikes so much.
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“But the new me, with a daughter, takes the Adidas deal because I have royalties and I have to provide for my family,” he added. As anticipation builds for NikeSKIMS, fans continue to draw connections between Kardashian’s latest move and West’s past history with the sportswear industry.
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