Prince Harry has made his first public statement since the introduction of a new product by Meghan Markle from her lifestyle business, American Riviera Orchard. The statement was released on the couple’s newly launched website.
The website features a post that details Prince Harry’s recent engagements: “This week, Prince Harry, The Duke of Sussex, engaged with global leaders from the technology and travel sectors as part of the annual Travalyst convening. He participated in a roundtable discussion with community organizations and explored the impacts of tourism on local communities. He also addressed the convening on the topic of sustainable travel.
The post reads, “This week, Prince Harry, The Duke of Sussex met with technology and travel leaders across the globe as part of Travalyst’s annual convening. He joined community organizations in a roundtable discussion with the people and places impacted by tourism and addressed the entire convening as they met to discuss sustainable travel.”
The Duke’s statement reads, “Prince Harry said, Travel and tourism rely on destinations, held together by communities, without which we have nowhere to travel to. “Communities are the beating heart of travel, and we must do better by the people who are the custodians of the places we visit. We’ve heard from some fantastic organizations like Invisible Cities who train people affected by homelessness to be tour guides in their own city, and Global Himalayan Expedition, whose programs have helped electrify over 200 Himalayan villages impacting over 60,000 lives for the better.”
Harry continued, “More and more people are wanting to make informed travel choices so that the benefit of travel is felt by all.” “Travalyst and its partners bring a combined market value of nearly $3 trillion and are working hard to provide that resource at a systems level.”
The brand aims to offer products that reflect a blend of luxury and practicality, aligning with the couple’s broader ambitions to impact social and environmental issues positively. Prince Harry’s statement on their website did not just serve as an endorsement of Meghan’s new business endeavor but also symbolized his support and shared vision with his wife.
The launch of the website and Harry’s subsequent statement highlight the couple’s strategy to utilize digital platforms for direct communication with the public, bypassing traditional media channels which have often been critical of them. This approach allows them more control over their narrative and the ability to highlight initiatives and projects that are important to them without external mediation.
The introduction of American Riviera Orchard is a key step for Meghan as an entrepreneur, and it signifies the Sussexes’ ongoing transition into their new roles outside the Royal Family. This move into the business sector is coupled with their existing charitable activities, which aim to address various social issues, from gender equality to mental health and environmental conservation.
As Harry and Meghan continue to expand their professional and philanthropic activities, the public’s interest in their projects remains high. Their efforts to balance public interest with personal privacy have been a central theme in their actions since leaving the UK. By sharing updates and announcements through their own channels, they maintain a direct line of communication with their supporters and the wider public.
The launch of Meghan’s first product and Harry’s supportive statement are just the beginning of what appears to be a broader strategy to engage with global audiences on their terms. This blend of entrepreneurship and activism forms the core of their post-royal identity, shaping how they intend to influence and participate in public discourse and commercial ventures in the years to come.
