When it comes to watches, Bulgari divides its loyalties between Switzerland and Italy. The former is where the Roman brand manufactures its timepieces, while the latter is where those watches are conceived and designed.
For its newest watch collection, known as the Bulgari Bulgari Cities Special Edition 2020, Bulgari has broadened its allegiances by honoring nine global cities—Rome, Tokyo, Dubai, Paris, London, Ibiza, Milan, Mexico City and New York—that have hosted brand events in the past and are likely to be home to its most ardent fans.
Each watch comes in the same 41 mm steel case treated with black DLC and is powered by an automatic movement. The point of difference is that each edition has the name of the city, along with the Bulgari logo, engraved on the bezel.
To truly appreciate the significance of these pieces, it helps to understand the history of the Bulgari Bulgari watch, one of the brand’s pillars.
Marion Fasel, founder and editorial director of the jewellery website The Adventurine and the author of three books about Bulgari’s signature watch and jewellery designs, describes the creation of the Bulgari Bulgari collection as “a happy accident.”